I Am (2010 film)

I Am

Theatrical release poster
Directed by Onir
Produced by Sanjay Suri
Onir
Screenplay by Onir
Urmi Juvekar
Merle Kroeger
Story by Onir
Urmi Juvekar
Merle Kroeger
Starring Juhi Chawla
Manisha Koirala
Rahul Bose
Nandita Das
Arjun Mathur
Abhimanyu Singh
Sanjay Suri
Anurag Kashyap
Purab Kohli
Shernaz Patel
Radhika Apte
Anurag Basu
Manav Kaul
Music by Amit Trivedi
Vivek Phillip
Rajiv Bhalla
Cinematography Arvind Kannabiran
Editing by Onir
Irene Dhar Malik
Distributed by Anticlock Films
Release date(s) September 18, 2010 (2010-09-18) (I View Film Festival[1])
April 29, 2011 (2011-04-29) (India[2])
Running time 110 minutes
Country India
Language Hindi

I Am is a 2010 Indian anthology film by Onir. It consists of four short films: "Omar", "Afia", "Abhimanyu", and "Megha". Each film shares the common theme of fear and each is also based on real life stories. The film was financed by donations from more than 400 different people around the world,[3] many of whom donated through social networking sites like Facebook.[4] There are four stories but the characters are interwoven with each story. "Abhimanyu" is based on child abuse, "Omar" on gay rights, "Megha" is about Kashmiri Pandits and "Afia" deals with sperm donation. I Am was released with subtitles in all regions as six different languages are spoken in the film: Hindi, English, Kannada, Marathi, Bengali and Kashmiri.[5][6]

Contents

Plot

Cast

Afia

Megha

Abhimanyu

Omar

Production

Onir first developed an idea for a short film while in Berlin, Germany. He later decided to make four shorts as he had too many ideas to fit into only one film.[13] "Abhinmanyu" was originally written as a full-length film starring Karisma Kapoor in her comeback, but after she pulled out Onir changed the main character to a male and turned it into a short film.[14] The shorts were shot on location in Srinagar ("Megha"), Mumbai ("Omar"), Bangalore ("Abhimanyu") and Kolkata ("Afia"). The "Afia" segment was originally intended to explore corruption in NGOs, but Onir decided to focus on sperm donation instead. During location shooting in Srinagar for the "Megha" segment, the crew was attacked by rocks and received terror threats and had to shift to Karan Nagar. Onir returned later under the guise of a documentary filmmaker to capture additional footage.[15]

Sponsorships through social media

Onir raised financing from not only the film's stars, but also from members of the general public from around the world. Using Twitter and Facebook, Onir offered backers co-production credit in the film and a share in the profits. People who donated more than Rs. 1 lakh became co-producers with a share in profits while those who contributed less than Rs. 1 lakh received a mention in the credits. People have sent their contributions from Vienna, the USA, Nigeria and Australia.[16] I Am is the first mainstream Hindi film that is crowd-sourced through social networking sites. Over 400 people from 45 cities across the world made this film happen by volunteering or contributing financially.[11]

Celebrity contribution

Many of the participants in the film worked for free; Juhi Chawla, Manisha Koirala and Anurag Kashyap did not draw salaries and Manish Malhotra designed the film's costumes for free.[17] Fashion designers like Manish Arora and Aki Narula have made costumes available for free, while actors and his friends Juhi Chawla and Sanjay Suri, and director Anurag Kashyap have supported him with ideas.[18] Juhi Chawla and Purab Kohli also financially contributed to the stories in the movie.[19]

Release

I Am had its world premiere at the I View Film Festival in New York. It screened at several other film festivals like the International Film Festival of Kerala and the Vancouver International Film Festival.[20][21] I Am was originally scheduled for theatrical release in India and Australia on April 22, 2011, but Onir changed it to April 29.[2] To promote the release of the film, Onir has started a script writing contest where the authors of the 10 best scripts will win a meeting with him to pitch their screenplays.[22][23] I Am will have a staggered release internationally beginning in New Zealand, and then moving to the US, Canada and Europe.[24]

Home media

The DVD of I Am released on 31 May.

Reception

Critical response

I Am received mainly positive reviews from critics. The Times of India called it "an important and intelligent film"[25] and The Film Street Journal named it "a must watch".[26] Taran Adarsh gave the film three and a half stars and named it "a motion picture of major significance" and "a landmark film".[27] Rajeev Masand praised I Am for "fine performances and its inherent honesty".[28] Critics particularly praised Abhimanyu Singh and Nandita Das for their performances.[29][30][28] On the other hand, Shilpa Jamkhandikar of Reuters called I Am "painfully rehearsed" and "oversimplified".[31] The film has an aggregate rating of 6.5 stars out of 10 on Review Gang.[32]

Box office

In its opening weekend I Am released on 67 screens in India and 7 in Australia, but failed to make an impact at the box office.[33] It was fourth in overall weekend collections, ranking ahead of only Zokkomon. The Times of India blamed the poor collections on the film's depiction of social issues, saying it was "restricted only to discerning audience".[34]

Soundtrack

I Am
Soundtrack album by Amit Trivedi, Rajiv Bhalla, Vivek Phillip
Released 8 April 2011
Genre Film soundtrack
Length 39:31
Label Sony Music
Professional reviews

The reviews parameter has been deprecated. Please move reviews into the “Reception” section of the article. See Moving reviews into article space.

The soundtrack for I Am was released on 8 April 2011 on Sony Music. The songs are composed by Amit Trivedi, Rajiv Bhalla and Vivek Phillip with lyrics by Amitabh Verma and Amitabh Bhattacharya.

# Title Singer(s) Composer Length
1 "Baangur" Mame Khan, Kavita Seth Amit Trivedi 4:32
2 "Issi Baat Pe" KK Amit Trivedi 4:23
3 "Bhojhal Se" KK Rajiv Bhalla 4:49
4 "Aankhein" Karthik Vivek Phillip 4:24
5 "Saye Saye" Rekha Bhardwaj, Mohan Amit Trivedi 5:08
6 "Wundoo Yeredoo" Rajiv Bhalla Rajiv Bhalla 3:53
7 "Bhojhal Se (Remix)" KK Rajiv Bhalla 4:21
8 "Issi Baat Pe (The Bombay Bounce Club Mix)" KK Amit Trivedi 2:58
9 "Baangur (Remix)" Mame Khan, Kavita Seth Amit Trivedi 4:24

Accolades

The scripts for "Abhimanyu" and "Omar"[35] were nominated for Triangle Media Group (TMG) Global Awards.[36] I Am also won the Audience Award at the 2010 River to River. Florence Indian Film Festival, the Best Asian Film Award at the International Film Festival of Kerala,[37] and the I-VIEW Film Festival's Engendered Award for Human Rights.

Official Selection

I Am has also been opening or a closing film for the following festivals

References

  1. ^ Datta, Pulkit (23 September 2010). "I-View Film 2010; Premieres of ‘Bhutto’ and ‘I Am’". NRI Magazine. http://www.the-nri.com/index.php/2010/09/showcase-of-indian-film-at-new-york-festival/. Retrieved 8 April 2011. 
  2. ^ a b "Onir postpones 'I AM' release to April 29". Times of India. 8 April 2011. http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Onir-postpones-I-AM-release-to-April-29/articleshow/7884100.cms. 
  3. ^ Mehul Satish Thakkar (2010-06-19). "Believe it or not, 600 co-producers for a film!". IBNLive. http://ibnlive.in.com/news/believe-it-or-not-600-coproducers-for-a-film/124833-8-66.html?from=rhs. 
  4. ^ Manali Shah (2010-08-05). "Onir raises funds through Facebook". Hindustan Times. http://www.hindustantimes.com/Onir-raises-funds-through-Facebook/Article1-540900.aspx. 
  5. ^ Adarsh, Taran (15 March 2011). "Reasons why 'I Am' will be released with sub-titles in India". Bollywood Hungama.com. http://www.bollywoodhungama.com/news/2011/03/15/15479/index.html. Retrieved 4 April 2011. 
  6. ^ "Independent filmmakers are wiped out in India: Onir". NDTV. Press Trust of India. 27 November 2010. http://movies.ndtv.com/movie_story.aspx?ID=ENTEN20100161394&keyword=bollywood&subcatg=MOVIESINDIA. Retrieved 5 April 2011. 
  7. ^ a b "Onir in search of a fertility clinic". Times of India. 2010-06-02. http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Onir-in-search-of-a-fertility-clinic/articleshow/5539457.cms. 
  8. ^ "'I Am Megha' is about the plight of Kashmiri Pandits: Juhi". Indian Express. 2009-12-20. http://www.indianexpress.com/news/i-am-megha-is-about-the-plight-of-kashmiri/556750/. 
  9. ^ Kumar, Sunaina (2 April 2011). "I Am, India’s first truly indie film, gets ready for the Friday test". Tehelka. http://www.tehelka.com/story_main49.asp?filename=Ws020411FILM.asp. Retrieved 8 April 2011. 
  10. ^ Mithai, Kamini (19 November 2010). "New film to open dialogue on taboo issue". Times of India. http://articles.timesofindia.indiatimes.com/2010-11-19/chennai/28216432_1_tulir-child-sexual-abuse-vidya-reddy. Retrieved 8 April 2011. 
  11. ^ a b "I Am". Indian Express. 2011-11-03. http://www.indianexpress.com/news/i-am/760132/2. 
  12. ^ "Mira Nair impressed with I Am". MiD DAY. 2010-06-22. http://www.mid-day.com/entertainment/2010/jun/220610-mira-nair-i-am.htm. 
  13. ^ "Onir: I will expose nexus between male prostitution and cops". Yahoo! Movies. http://in.movies.yahoo.com/news-detail.html?news_id=53828. 
  14. ^ Singh, Mauli (16 April 2011). "Sanjay Suri replaced Lolo in I Am". Mid-Day. http://www.mid-day.com/entertainment/2011/apr/160411-Karisma-Kapoor-You-And-I-Sanjay-Suri-child-abuse-Onir.htm. Retrieved 18 April 2011. 
  15. ^ "Onir’s I AM team receives terror threats in Srinagar". Business of Cinema.com. 22 March 2010. http://www.businessofcinema.com/news.php?newsid=17953. 
  16. ^ Pallavi Jassi (2009-09-13). "A slice of the pie". Indian Express. http://www.indianexpress.com/news/a-slice-of-the-pie/516477/1. 
  17. ^ Soumyadipta Banerjee (2009-08-17). "To each their own sexuality, says Manish Malhotra". Daily News and Analysis. http://www.dnaindia.com/entertainment/report_to-each-their-own-sexuality-says-manish-malhotra_1283141. Retrieved 11 December 2009. 
  18. ^ Pallavi Jassi (2009-09-13). "A slice of the pie". Indian Express. http://www.indianexpress.com/news/a-slice-of-the-pie/516477/1. 
  19. ^ "Juhi & Purab are acting as well as funding my film: Onir". Indian Express. 2009-06-07. http://www.indianexpress.com/news/juhi-&-purab-are-acting-as-well-as-funding-my-film-onir/485617/0. 
  20. ^ "Top prize for Colombian film". The Hindu. 18 December 2010. http://www.hindu.com/2010/12/18/stories/2010121862590400.htm. Retrieved 18 April 2011. 
  21. ^ "FB Status: Need money, making my film". Econmonic Times. 12 December 2010. http://articles.economictimes.indiatimes.com/2010-12-12/news/27620300_1_film-festivals-independent-filmmakers-onir. Retrieved 18 April 2011. 
  22. ^ "Want to be a scriptwriter? Here's how!". Rediff. 18 April 2011. http://www.rediff.com/movies/slide-show/slide-show-1-write-your-script-and-send-it-to-director-onir/20110418.htm. Retrieved 18 April 2011. 
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  24. ^ Tuteja, Joginder (4 May 2011). "Inspired by MNIK, now I AM also plans global release". Bollywood Hungama. 
  25. ^ Malani, Gaurav (29 April 2011). "I AM: Movie Review". Times of India. http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/I-AM-Movie-Review/articleshow/8100259.cms. Retrieved 2 May 2011. 
  26. ^ "Review Of I Am". Film Street Journal. 29 April 2011. http://www.thefilmstreetjournal.com/2011/04/review-of-i-am/. Retrieved 2 May 2011. 
  27. ^ Adarsh, Taran (29 April 2011). "I Am". Bollywood Hungama. http://www.bollywoodhungama.com/movies/review/14128/index.html. Retrieved 2 May 2011. 
  28. ^ a b Masand, Rajeev (30 April 2011). "Masand: 'I Am' is an honest film". CNN-IBN. http://ibnlive.in.com/news/masand-i-am-is-an-honest-film/150786-47-84.html. Retrieved 2 May 2011. 
  29. ^ Guha, Aniruddha (28 April 2011). "I AM is a small film with a big heart". DNA. http://www.dnaindia.com/entertainment/review_i-am-is-a-small-film-with-a-big-heart_1536829. Retrieved 2 May 2011. 
  30. ^ Gupta, Shubhra (29 April 2011). "I Am". Indian Express. http://www.indianexpress.com/news/i-am/783511/0. Retrieved 2 May 2011. 
  31. ^ Jamkhandikar, Shilpa (28 April 2011). "I Am: Intentions good, not execution". Reuters India. http://blogs.reuters.com/indiamasala/2011/04/29/i-am-intentions-good-execution-not-so-good/. Retrieved 2 May 2011. 
  32. ^ "Critic Reviews". Review Gang. Review Gang. http://www.reviewgang.com/movies/154-I-AM-Review. Retrieved 2 May 2011. 
  33. ^ Adesara, Hetal (2 May 2011). "Box Office: Six Hindi movies fail to make an impact". Business of Cinema. http://www.businessofcinema.com/news.php?newsid=18238. Retrieved 2 May 2011. 
  34. ^ "6 releases, 2 below average, 4 flops". Times of India. 3 May 2011. http://timesofindia.indiatimes.com/entertainment/bollywood/box-office/6-releases-2-below-average-4-flops/articleshow/8152478.cms. Retrieved 3 May 2011. 
  35. ^ "Onir's next ventures into issues of gay sex, child abuse". Indian Express. 2009-12-08. http://www.indianexpress.com/news/onirs-next-ventures-into-issues-of-gay-sex-child-abuse/501190/1. Retrieved 11 December 2009. 
  36. ^ "Rahman, Onir bags TMG Global Award Nominations". Bollywood Hungama. 2009-05-19. http://entertainment.oneindia.in/bollywood/news/2009/onir-rahman-tmg-nominations-190509.html. Retrieved 11 December 2009. 
  37. ^ a b "Rahul Wows Florence". The Times Of India. http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Rahul-wows-Florence/articleshow/7098733.cms. 
  38. ^ "Bollywood Onir, Juhi felicitated". Hindustan Times. 4 April 2011. http://www.hindustantimes.com/Onir-Juhi-felicitated/Article1-681106.aspx. 
  39. ^ "Onir's I AM awarded Best Film in London Asian Film festival". IBN Live. PTI. 4 April 2011. http://ibnlive.in.com/generalnewsfeed/news/onirs-i-am-awarded-best-film-in-london-asian-film-festival/636307.html. Retrieved 4 April 2011. 
  40. ^ "I AM wins Best Narrative Feature at Kashish Film Festival". Dear Cinema. http://dearcinema.com/news/i-am-wins-best-narrative-feature-at-kashish-film-festival/2118. Retrieved 5 July 2011. 
  41. ^ http://post.jagran.com/accolades-galore-for-jagran-film-festival-on-concluding-day-1316975472

External links